Jennifer Potter

Head of Consulting Services & Senior Director of Regulatory Innovation

Jennifer is the Head of Consulting Services and Senior Director at Strategen. She primarily focuses on regulatory innovation and demand-side management strategies. Her expertise includes strategies for distributed energy resources, energy efficiency and demand response, performance-based regulation, advanced rate design, and customer equity.

Prior to joining Strategen, Jennifer served as Commissioner with the Hawaii Public Utilities Commission. Jennifer was previously a faculty member at the Hawaii Natural Energy Institute (HNEI). Prior to her time with HNEI, Jennifer was a Senior Scientific Engineering Associate at Lawrence Berkeley National Laboratory. Preceding her stint in academia, Jennifer worked for Sacramento Municipal Utility District and Roseville Electric as a Principal Forecaster, Project Manager, and Enterprise Performance Manager.

Jennifer has a Master of Science in Public Policy and Management from Carnegie Mellon University and a Bachelor of Arts in Economics and International Studies from Southern Oregon University.