ABOUT US

Strategen Consulting, Inc. was founded as a clean energy strategy consulting firm by Janice Lin to address the existential threat of global climate change.

Our name comes from “Strategies for the Seventh Generation.” Inspired by the Iroquois tradition, it has always been core to our firm’s identity that decisions should be considered for their impact on the seventh generation to come. This future-orientation is evident in our leading-edge work in energy storage, vehicle-grid integration, green hydrogen, decarbonization strategy, clean energy system planning, and more. 

Since 2005, we have empowered leading organizations to design innovative, practical solutions that capture the promise of a clean energy future, strengthen resilience and adaptability, and are equitable, collaborative, and impactful. Our team understands that the energy landscape is becoming ever more complex and that every client faces unique challenges. To develop recommendations that transform the future requires an integrated, multidisciplinary approach that considers all forms of clean energy solutions to accelerate the path forward to a decarbonized future.

Our experts leverage a global perspective and market-leading capabilities to deliver novel, high-impact approaches across the policy, regulatory, and market design spheres that sustainably accelerate the deployment of low-carbon energy systems. Clients trust us to create customized solutions that sustain and grow their organizations in ways that align with their most critical stakeholders.

Strategen is a minority and woman-owned business as well as a fully remote global firm with roots in Northern California.

MISSION

Strategen is laser-focused on activating a clean energy future that creates thriving businesses, economies, and people. Our mission is to empower and inspire global corporations, utilities, and public sector leaders to accelerate grid modernization, decarbonize the planet and improve quality of life around the world.

APPROACH

Strategen achieves its mission by working tirelessly for our broad array of clients to give them executable strategies to decarbonize the electric power sector. We are curious, humble and our approaches seek to uncover fundamental drivers so that alignment and progress can be achieved among a diverse set of stakeholders.  We understand that collaboration is the fastest path to progress and that respect and integrity is a necessary foundation for any new idea or partnership.  

Through our depth and breadth of technical, regulatory, product and organizational expertise in energy markets, as well as our focus on real-time industry trends, we empower clients with the insight they need to tackle critical issues and develop responsible and leading-edge strategies. Strategen works with global Fortune 500 corporations, utilities, governments, project developers and associations seeking to evaluate and implement next generation grid and clean energy technologies.  

CORE VALUES

• Integrity: Our integrity is paramount. Our impeccable reputation and brand has been built over the last 17 years. We are ethical and intellectually honest in all aspects of our work; even if it means delivering ‘bad news’.

• Measurable Impact: We deliver results  that can be measured through both our influence on global power market transformation and the financial results of the firm.

• Humility: We seek to understand before being understood. We understand that the power sector is diverse and complicated and that there are many perspectives and no one person can be an expert of everything. We are clear about what we know and what we don’t know.

• Diversity and Inclusion: As a women-owned, minority-owned business, diversity is an integral part of our DNA. We constantly seek ways to increase diversity – not just of our team, but of the energy industry overall.

• Collaboration: We do not always have to agree. When we disagree we find ways to learn from other perspectives. We believe the best pathway to progress is through constructive dialogue and collaboration, which includes respect for other points of view.

• Innovation: We respect and encourage bringing new ideas and approaches to light. We are not afraid to try new ways of doing things and we’re not afraid to sometimes fail. This is how we learn.

• Sustainability: We recognize that any new idea, business model or venture must be sustainable in its own right from both an economic and a political standpoint.

• Environmental Stewardship: We care about the planet and the well-being of humanity, and our desire to help achieve environmental equity and sustainability for the earth is a key value and driver of all of our work and how we conduct ourselves day to day. We continuously seek opportunities to reduce our firm’s environmental footprint and use resources as effectively as possible, including the purchase of carbon offsets for all work-related travel.

• Fairness: We give merit where it is due by following the principles of transparency in all of the work we create.

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