Janice Lin

Founder and Managing Partner, Strategen Consulting LLC
Co-Founder and Executive Director, California Energy Storage Alliance (CESA)
Board of Directors and Chair of the Executive Committee, Global Energy Storage Alliance (GESA)

Janice Lin brings more than two decades of experience in clean energy strategy, market development, and corporate strategy to Strategen. During this time she has advised a diverse range of clients including renewable energy equipment manufacturers and service providers, large corporations diversifying into clean energy, and real estate developers building sustainable communities.

In 2014 Janice co-founded the Global Energy Storage Alliance (GESA), an international non-profit organization, and currently serves on the Board of Directors and as Chair of the Executive Committee. Prior to that Janice co-founded the California Energy Storage Alliance (CESA) in 2009, and currently serves on the Board of Advisors for the Energy Policy Initiatives Center (EPIC) and the Energy Storage Committee of Joint Venture Silicon Valley. Janice is also a Member of the Advisory Council of the German American Chamber of Commerce, the UCSD Strategic Energy Initiatives Advisory Council, and Chair of the annual Energy Storage North America (ESNA) conference.

Prior to founding Strategen in 2005, Janice held several senior management positions with PowerLight Corporation (now SunPower Corporation), including Vice President of Product Strategy and Vice President of Business Development. During her tenure at PowerLight, Janice led initiatives in product and new market strategies, business development, regulatory affairs, strategic partnerships, investor relations, and customer finance.

Janice holds an MBA from the Stanford Graduate School of Business, a BS from the Wharton School, University of Pennsylvania, and a BA in International Relations from the University of Pennsylvania’s College of Arts and Sciences. She is the winner of ESA's 2013 Phil Symons Energy Storage Award, and NAATBATT’s 2014 Market Development Award.

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Chris Edgette

Senior Director

Chris Edgette has over a decade of experience in renewable energy strategy, policy, product development, and construction. For the last several years, Chris has specialized in grid storage market policy, application, and detailed value proposition analysis.

Chris started his career in the clean energy industry in 2002 at PowerLight, then world’s largest photovoltaic system integrator. After the acquisition of PowerLight by SunPower, Chris became the first supervisor of SunPower’s global construction management group. In all, Chris directly managed or oversaw 25 MW of installations worldwide and participated in development of two rooftop PV systems and the SunPower tracker.

Chris then served as Director of Commercial Projects at SolarCity, which is currently the largest U.S. solar system integrator. He founded SolarCity’s commercial projects division and developed processes and products for SolarCity installers nationwide.

Now a Senior Director at Strategen Consulting, Chris works on behalf of the California Energy Storage Alliance (CESA), where he has been active across diverse California regulatory proceedings. He has been a key stakeholder at the California Independent System Operator and the California Public Utilities Commission. He was a key participant in the implementation of the Energy Storage Rulemaking, which was the first U.S. legislation specifically directed at grid storage.

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Mark Higgins

Senior Director

Mark Higgins brings deep wholesale energy market experience to Strategen. Mark’s career in the energy industry has focused on renewables project development and utility regulatory strategy. Mark most recently served as Pacific Gas and Electric Company’s lead on electric transmission policy work at the CAISO, where he worked on formulating PG&E policy on energy storage, demand response, generator interconnection and transmission planning issues. Prior to PG&E, Mark was Director, Utility West at SunEdison (by way of its acquisition of FRV and MMA Renewable Ventures). His responsibilities included management of California utility scale project development strategy and execution. Mark’s portfolio of projects included more than 1 GW of pipeline including SunEdison’s largest development asset, for which he secured 132 MW of PPAs with California utilities. Mark also served as Vice President of Finance of Hu Honua Bioenergy, a 22 MW biomass power redevelopment project in Hawaii with an $85 MM development and construction budget.

Mark also has a strong private equity, venture capital and investment banking background, including placing over $125 million in equity for publicly traded companies while at Roth Capital Partners, and serving as the founding Associate at Finistere Partners, where he managed the launch of a $70 million Pacific-rim focused venture fund investing in the agricultural biotech and medical devices sectors.

Mark has also worked for the U.S. Foreign Commercial Service in Auckland, New Zealand, and as a systems analyst at Deloitte Consulting's Chicago office. Mark holds a Master of Pacific International Affairs from the University of California, San Diego, and a Bachelor of Arts in government from the University of Notre Dame.

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Cedric Christensen

Director of Market Development

Cedric Christensen works on Regulatory and Market Development initiatives with Strategen Consulting. He serves the California Energy Storage Alliance (CESA) as chair for the Demand Response (DR) and Renewable Portfolio Standard (RPS) working groups. He’s the project manager for the DOE Global Energy Storage Database - the wikipedia of Energy Storage (goo.gl/xAbvxG) and serves a range of clients including renewable energy equipment manufacturers and service providers, large corporations diversifying into clean energy, and real estate developers building sustainable communities.

In his role as Director of Market Development he led CESA’s expansion in the midst of AB2514 implementation – the Energy Storage Assembly Bill. Since he joined the organization, he has worked on a number of strategic market development initiatives with key regulatory agencies (CPUC, CEC, CAISO, and the CA Governor’s Office). His work includes launching Energy Storage North America, the largest Energy Storage Conference in North America.

Prior to CESA, he was General Manager for Agrion - a global network of Fortune 500 companies focused on Energy and Sustainability. Former United Nations Strategy Consultant with extensive international experience including managing sustainability and renewable energy projects with UNDP in Ecuador, the Global Environmental Fund and Ubifrance, French embassy trade office. Cedric received his Master's Degree in Policy & International Affairs from Sciences Po Paris.

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John Herter

Senior Associate

John Herter brings extensive project development experience related to large-scale energy storage projects. Prior to joining Strategen, John was responsible for securing permits and approvals for large wind and solar-integrated storage projects around the world for General Compression, a compressed air energy storage firm in the Boston area. John led the company’s subsurface team, supported land acquisition efforts, and developed and maintained relationships with the firm’s strategic partners. With over 10 years of experience in Geographic Information Systems (GIS), John also managed a small team responsible for identifying strategic project locations and optimizing the company’s supply chain strategy.

John has also spent time working with a private investment group in Cambridge, Massachusetts on acquiring and managing performing solar assets and pursuing various tax-leveraged investment strategies in the solar sector. Before transitioning to the energy industry, John spent 5 years at Industrial Economics, an economics consulting firm in Cambridge, Massachusetts.

John received a BA in Economics from Colorado College and holds a MS in Environmental Science and MS in Geographic Information Systems from the Lund University in Sweden.

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Amanda Coggins

Business Operations Manager

Amanda Coggins is a certified LEED® Accredited Professional and has extensive experience in renewable energy technologies and policies, environmental sustainability, and energy efficiency. She manages the day to day operations for Strategen and the California Energy Storage Alliance (CESA), and also supports the modeling work and value proposition analysis for Strategen consulting clients interested in clean energy technologies. Using her background in mechanical engineering and clean energy policy she serves as the CESA staff chair of the Alternative Fuel Vehicle Working Group.

Prior to joining Strategen, Amanda worked for a variety of engineering companies in Washington, D.C., supporting private sector and federal government clients. Her passion for environmental sustainability has helped her to build a diverse portfolio of past work. Some of her previous positions have included supporting the Sustainability and Environment Integrated Product Team (SEIPT) at the Pentagon in Washington, D.C., working as an energy auditor and EnergyStar certification consultant for green buildings, and working as an engineering contractor at the US Department of Energy in the Wind and Water Power Program.

Amanda holds an MS in Environmental Systems: Energy, Technology, and Policy from Humboldt State University and a BS in Mechanical Engineering from Virginia Tech. Her master’s research focused on analyzing financial incentives and supportive policies for renewable energy technologies, particularly ocean renewable energy technologies.

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Don Liddell

Senior Advisor, Strategen Consulting LLC
Co-Founder and General Counsel, California Energy Storage Alliance (CESA)

Don Liddell is a Principal of Douglass & Liddell, and specializes exclusively in energy business transactions and regulatory proceedings involving a broad array of energy-related products and services. He is also General Counsel for the California Energy Storage Alliance.

Don has over 30 years of experience in the private and government sectors of the industry. Prior to joining with Dan Douglass to form Douglass & Liddell, Don was Assistant General Counsel for Sempra Energy. He also served on the Board of Directors of the Independent Energy Producers Association from 1990 to 1997, including a term as Chairman. As an Adjunct Professor, he helped create and taught a course in Energy Law and Policy at the University of San Diego's School of Law. Prior to joining Sempra's predecessor companies in 1982, he was counsel to the United States Department of Energy's San Francisco office.

He received an LL.M from the London School of Economics, a J.D. from the University of California Hastings College of the Law, and his B.A. with honors from San Diego State University.

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Ron Hofmann

Senior Advisor

Ron Hofmann specializes in business development and technology assessment in the energy sector. Mr. Hofmann has extensive experience in developing new businesses and markets from the ground up. Currently, he sits on two Boards of Directors (Power Standards Laboratory & Sentient Energy) and one Board of Advisors (Strategen). In the recent past, he has served on two PV-related Boards of Advisors (PowerLight and PVT Solar). He also is a pro-bono advisor to several emerging energy-related technology companies and projects, and is involved in an ARPA-E project related to Micro-PMU’s. Through CIEE at the University of California, he helped the California Energy Commission’s PIER program develop RD&D projects and through Lawrence Berkeley National Laboratory, he advised regulators on the implications of Smart Grid technologies especially those that involved controls & communications. He is also a Venture Advisor for Claremont Creek Ventures.

Over the past 45 years, Mr. Hofmann has started several successful enterprises. In the early seventies, he helped pioneer the commercialization of engineering simulation software (PISCES) through direct sales and the use of CDC Cybernet (an early worldwide computer network of mainframes). In 1974, he co-founded and co-managed a SAIC office for 9 years. Among his long-term clients were EPRI for nuclear reactor safety software development (STEALTH codes) and ONWI/ERDA for nuclear waste isolation simulations. In 1983, he was a co-founder (and the original CEO for 10 years) of EnergyLine Systems, Inc. ELSI, acquired in 1998 by S&C Electric, developed smart (communicating) controls for commercial and industrial HVAC equipment (e.g., chillers, unitary equipment, VAV boxes, etc.) and electric utility power-distribution controls for sectionalizers (IntelliTEAM), capacitor banks, reclosers, etc.

Mr. Hofmann has a mechanical engineering degree from the University of California in Berkeley and did post-graduate studies in thermo sciences at the University of Wisconsin in Madison. For many years, he was an active (and charter) participant in the CEO Forum sponsored by the Santa Clara University Business School. In his career, he has held technical, marketing, sales, and management positions in large and small companies.

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Roger Levy

Senior Advisor

Roger Levy established Levy Associates in 1980. He has been actively involved with the utility industry since the mid 1970's, completing over 200 projects in system development, planning, implementation, evaluation, and research.

Roger was the principal consultant for the California Energy Commission advanced metering and pricing initiatives as well as the lead on the California Statewide Pricing Pilot. As a consultant to the Lawrence Berkeley National Laboratory Demand Response Research Center he developed their first comprehensive research plan, initiated the commercialization of OpenADR, and managed projects to enable dynamic pricing and demand response technology. Roger was also the lead consultant on the DOE/LBNL Smart Grid Technical Advisory Project where he provided technical, policy, and research support to NARUC and over 20 state regulatory commissions nationally. Roger also participated as senior technical advisor on several of the DOE funded Smart Grid Investment Grant Consumer Behavior pilots.

Roger has been involved with sustainable community projects, transportation planning, environmental impact evaluations, technology development, and implementation in private industry and with utilities. He began his career with the Corporate Planning group at Xerox Corporation, was a senior system analyst with RCA Computer Systems, and spent seven years as a management consultant with Arthur Young & Company and Price Waterhouse. In the mid 1970's Roger received a special appointment to the just inaugurated California Energy Commission where he managed 23 of the first PURPA pricing and load management pilots and co-managed development of the State Load Management Standards.

Roger received a BS in Management Science from the Simon Graduate School of Management at the University of Rochester and a MBA in Quantitative Methods from the Marshall Graduate School of Business at the University of Southern California.

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Ron Kenedi

Senior Advisor

Ron Kenedi has spent more than 30 years in the Solar Power industry bringing to life his core belief that “Solar Power should be a vital part of the mainstream energy solution”. Today, with the Solar Power industry simultaneously experiencing turmoil, uncertainty and explosive growth, it is the right time for an experienced visionary to be available to help organizations and enterprises navigate the challenging pathways to success.

Throughout his corporate career, Kenedi oversaw the successful operation of industry-leading solar energy corporations in the U.S., Canada, Australia, Africa and Latin America. Corporations include; LDK Solar, Sharp Electronics Solar Division, Kyocera Solar Inc. and Photocomm, Inc. An expert in the field of solar energy, Kenedi has served as an industry spokesperson, appearing on television and radio and providing commentary for print and online media.

He is a current board member of Westinghouse Solar and a former board member of the Solar Alliance and the Solar Energy Industry Association (SEIA). He has worked closely with a number of industry associations, including the California Solar Energy Industry Association (CALSEIA), Arizona Solar Energy Industry Association (ARISEIA) and International Solar Energy Society (ISES). He has also worked closely with government agencies and organizations such as the U.S. Department of Energy, Sandia National Laboratory, National Renewable Energy Laboratory (NREL), California Energy Commission, Arizona Corporation Commission, Nevada Energy Commission and Florida Solar Energy Center (FSEC).

Kenedi is named to World Generation’s, prestigious, Class of 2012 of the energy industry top twenty leaders along with executives from Bechtel, Siemens, GE, Google, Global Energy Zurich and the Governor of State of Oklahoma.

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Jim Eyer


Jim's entire 25 year career has involved energy efficiency, renewables and advanced energy technologies, concepts, benefits and markets. He has been Senior Analyst with Distributed Utility Associates for 13 years. Before that he held a range of positions with Pacific Gas and Electric Company related to advanced electric technology and concepts R&D, electric supply planning, and commercial energy efficiency services. For the last fifteen years Jim has focused on energy storage with an emphasis on benefits and value propositions. He has an undergraduate degree with a double major in physics and management from Sonoma State University and an M.A. in management also from Sonoma State.

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Mike Katz


Mike Katz has over 30 years experience in electric and natural gas markets, risk management, strategic planning and operations of physical assets. He has been consulting for the last 9 years. His most recent work is being an Independent Evaluator for San Diego Gas & Electric's (SDG&E’s) and Southern California Edison’s (SCE’s) procurement RFOs. He worked at PG&E from 1983 through 2004 in various departments, including being the vice president of California Gas Transmission, Lead Director of Power Generation, Director of Generation Portfolio Management (Wholesale Energy Sales) and positions in various planning groups.

Mike graduated from the University of Massachusetts, Amherst with a B.S. in Civil Engineering and earned an M.S. in Mechanical Engineering from the University of California, Berkeley. He is a registered Mechanical Engineer in California.

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Gene Hunt


Gene Hunt is co-founder of Trevi Communications, a specialty marketing communications and PR firm focused on advancing emerging technologies and related professional services. A marketing communications strategist and writer with more than 30 years of experience, Gene works with new and established technology companies and innovators. With particular expertise in the energy sector, he combines a passion for sustainable solutions with journalistic insight to craft effective and compelling communications. Gene has created and implemented hundreds of successful programs in support of brand launches, IPOs, events, marketing initiatives and publicity campaigns.

Early in his career, Gene held communications management positions in both the U.S. and Europe for global B2B firms including Agfa-Gevaert, Bayer AG, Tyco Electronics, Raytheon and others. Since 2002, he has focused on energy storage and renewable energy, directing communications for clients covering a range of technologies including flywheels, compressed air, advanced batteries, and photovoltaic inverters. During this time (from 2003 till 2010), he also co-founded a full-service PR agency that grew to 40 employees. Gene holds a B.A. degree (magna cum laude) in communications from Suffolk University and speaks three languages.

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